Неотдавна ГДБОП и Столичната следствена служба обискираха офиси и домове на собственици на торент-сървъри (на които няма пиратско съдържание), и на крайни потребители. Заради филми и музика, теглени от ?нтернет, бяха иззети компютрите на частни лица, въпреки че съдържанието е било за лично ползване и без комерсиална цел. В същото време търговията с пиратска продукция както в ?нтернет, така и по сергиите с дискове на площад Славейков продължи да се развива без никакви спънки от страна на органите на реда.

Тези дни европарламентът подкрепи на първо четене проект за директива на ЕС за борбата с нару?аването на авторски права. След дълги спорове бе?е приет текст, според който няма да се преследват крайните потребители, ако те използват произведенията – обект на авторското право за лична употреба и с нетърговска цел.

още@e-vestnik

Компанията за международни разплащания “ПейПал” увеличи с 87 броя на страните, в които предлага услугите си, като сред тях е и България, съобщи изданието “Бизнес уайър”. Освен това тя представи обновената версия на официалния си сайт, към който са добавeни версии на испански, френски и китайски за улеснение на клиентите.

“Раз?иряването на дейността ще ни позволи да предоставяме услугите си в 190 страни по целия свят”, каза един от вицепрезидентите на “ПейПал” Дейна Стадлър. Подобренията ще осигурят на потребителите на сайта от 46 страни да пазаруват безопасно и лесно на родния си език, добави още Стадлър.

“ПейПал” е част от компанията – собственик на сайта за търговия на дребно по интернет eBay. Предлаганата от “ПейПал” услуга представлява безопасна алтернатива на парични трансфери по интернет с кредитна карта в реално време. Един от проблемите при прехвърлянето на пари с кредитна карта е, че е възможно да се види важна финансова информация за конкретна банкова сметка.

Системата “ПейПал” позволява разплащания по мрежата, при които личната информация остава скрита и по този начин осигурява по-голяма сигурност на потребителите. За ползването на услугата е нужно наличието на кредитна карта или просто банкова сметка, както и действаща електронна поща. До момента компанията има 143 млн. потребители, а обемът на продажбите, извър?ени чрез “ПейПал” за първите три месеца на годината, е 11 млрд. долара.

Dnevnik.bg

Om Malik is on to an important trend in his recent post regarding the marginalization of Ebay, Amazon and other legacy ecommerce marketplaces with the advent of e-commerce 2.0. Given the emergence of new and better merchandising technologies, more intuitive and comprehensive product search services, and the proliferation of contextual and performance-based advertising channels, small and mid-sized merchants are able to establish rapidly growing web outlets more easily than ever before.

In the first generation of ecommerce, marketplaces with recognizable consumer brands (like Ebay and Amazon) could offer small and mid-sized merchants access to large pools of customers. However, there was a significant premium charged for this access – usually 10 or more percent of the transaction price. Bear in mind that the typical merchant will have total gross margins of no more than 20-30 percent.

Like many net-based ecosystems we’re now witnessing the emergence of an open environment to replace first generation “closed” marketplaces or communities. Instead of listing on Ebay or Amazon and relying on their brand to attract customers and their standardized merchandising and search to drive purchases, a merchant can now easily build a product website that will drive organic traffic from vertical and horizontal search engines picking up their unique product content and also utilize a variety of performance based advertising channels including comparision shopping lead-gen sites (the top 10 sites delivered over 100 Million shopping leads to merchants in January 2007) as well as search engine keyword marketing to acquire new customers. These channels are less expensive and drive significantly more customers and purchases at higher margins than legacy marketplaces.

From a VC perspective, we believe a key requirement to making this work is the emergence of next-generation product search services that tame the Internet’s infinite shelf-space and provide consumers with truly comprehensive product search results through an interface that is highly intuitive and digestable. Several start-ups are intensely working to solve this problem such as TheFind (LSVP portfolio company) Become, and ShopWiki.

Is Amazon.com catching the eBay disease? more@gigaom

Broadly speaking, there are two types of internet users, Time Rich (more time than money) and Time Poor (more money than time). I’d speculate that many of the readers of this blog fall into the Time Poor category, but the vast majority of internet users fall into the Time Rich category. If you’re starting a new internet company, its important to know who your audience is, and to make sure that you don’t let your own experience and that of other Time Poor people guide you wrong.

Time Poor

Time Poor people use the internet to get things done. They are very task focused, and their favorite websites help them use their precious time more efficiently. Great examples of websites built for the Time Poor include search engines, first gen comparison shopping engines (trying to find the lowest price as quickly as possible), ecommerce and lead gen sites where the purchase is more functional than emotional, and many of the “social news” websites that filter the news for you.

If you’re building a website for the Time Poor, your focus should be to minimize their time and pages on site. As a result, business models around e-commerce, CPC and lead generation are good matches for these sort of site – it aligns both user and site around getting to a transaction as quicly as possible. Depending on what you do, you may even be able to charge a subscription as well.

Time Rich

Time Rich people use the internet to kill some time. They are bored. They are willing to be diverted and entertained. Great examples of websites built for the Time Rich include broad based social networks, targeted social networks, picture sharing sites, anything celebrity related, anything sports related, social shopping sites (recreational shopping), social discovery websites that suggest new sites to you, all video websites and causal games websites.

If you’re building a website for the Time Rich, your focus should be to give them options to explore. Links density is the name of the game – more links means more clicks. Suggest a next click at any natural pause point, and keep people clicking within your site. Stimulate communication and community – it keeps people engaged and coming back. Give people reasons to bookmark you and come back often with fresh content and evergreen favorites.

You’ll likely monetize through advertising – sponsorship and CPM as well as CPC. Subscriptions may work for you too if you have certain features held back. If the products you sell are bought spontaneously, then ecommerce may also work for you. But don’t fall into the trap of creating extra pageviews for your own benefit and not that of your user (e.g. by splitting articles across multiple pages, or creating extra steps in a process to edit a profile page) as your users will wise up to your game soon enough. Time Rich does not mean unsophisticated. Your users spend enough time on the internet, and on your competitors sites, to know what are the best practices.

Know your audience when you build your site, keep the target clear, and you’ll have a better chance of meeting their needs.

more@light.speed.ventures.blog