Category Archives: Marketing

A video presentation from Seth Godin from Google who talks about the “Permission marketing” and how to work out new ideas that get people talking about your brand. It’s a 48 minutes long video that provoked me in many aspects … Continue reading →

You see, this article is not about horsemen at all, but rather the four critical ingredients to any companies marketing efforts. And those horsemen you see above (Apple, Coke, Honda, and Wal-mart) were chosen not only for the relative roundness … Continue reading →