Calling Get & Go Express an “unmanned c-store” might be a bit misleading. It not only doesn’t have a staff, but the goods are all stocked in machines facing outward. What’s more, it doesn’t have tobacco, alcohol, gas or lotto tickets — c-store staples. And its profit margins are even more distinct from its traditional cousin.
Founder Jeff Parsons is building the chain on a simple idea. He realized removing the employees would widen margins to the point that it was feasible, even without the traditional high-margin items that require employees to verify age. And he’s augmenting his efforts with kiosk technology: deploying DVD rental kiosks and ATMs in the mix.
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